Joshua Porter is the founder of Bokardo Design, an interface design and strategy shop focusing exclusively on social web applications. He recently wrote the book Designing for the Social Web.
When he is not designing websites, Josh is speaking about it at conferences or writing about it at bokardo.com. He lets off steam by rock climbing and keeping up with his two year old.
12.15
Leveraging Cognitive Bias in Social Design
Humans are not perfectly rational. We’re full of biases that colour the way we think and act. Smart designers can use these biases in their favour, to attract and convince people that their software is worth using. In this talk Josh will share some insights into how to use cognitive bias to get people signing up for and using your software.
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Clearleft is a user experience design consultancy based in Brighton, UK.
We make websites, and in our spare time we like to give something back to the web design community by running dConstruct. It’s a grass-roots conference that gathers some of the brightest minds in the industry from around the world, and brings them to our little home by the sea for a cup of tea and a slice of cake.
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